
Goodman Strategic Advisors
Unlocking Potential. Delivering Results.

About
Goodman Strategic Advisors helps aerospace and defense companies accelerate growth by winning programs, securing funding, strengthening executive relationships, and positioning their businesses for long-term success. Founded by Kendall Goodman, the firm brings decades of executive leadership experience at the highest levels of the aerospace and defense industry. Kendall served as President and CEO of AVX Aircraft Company and previously spent more than two decades in senior leadership roles at Bell Helicopter, leading advanced technology development, major defense captures, and strategic growth initiatives. Throughout his career, Kendall has successfully led competitive pursuits exceeding $700 million, winning head-to-head competitions against the industry’s largest defense primes, including Bell, Boeing, and Sikorsky.
He also led his team securing more than $140 million in congressional appropriations, enabling innovative defense technologies to transition from concept to operational capability. Unlike traditional consultants who provide recommendations alone, Goodman Strategic Advisors combines executive leadership experience with firsthand knowledge of how successful defense businesses grow, from developing winning capture strategies and navigating the Department of Defense, to building trusted relationships with senior military leaders, government decision-makers, and Congress. The firm partners with established defense contractors, emerging technology companies, private equity investors, and non-traditional entrants seeking to expand into the defense market.
Goodman Strategic Advisors – Services
Growth & Capture
- Defense Capture Strategy
- Government Customer Engagement
- Executive & Senior Leader Engagement
- Congressional Funding Strategy
- Industry Partnerships & Teaming Strategy
- Market Entry for Non-Traditional Defense Companies
- Executive Capture Reviews
Strategic Advisory
- Revenue and Profit Growth Strategy
- M&A Readiness and Acquisition Positioning
- Competitive Positioning & Price-to-Win
Leadership & Advisory
- CEO Advisor
- Board Advisor
- Executive Team Leadership Development
- Organizational Design
- Interim CEO